Katrina Kaif Kay Beauty makes its debut in the UAE, exclusively at Nysaa, the latest beauty hotspot in the country.
Renowned global icon turned entrepreneur, Katrina Kaif, is extending her beauty expertise to the UAE with the introduction of Kay Beauty, India’s premier celebrity makeup brand celebrated for its dedication to innovation and top-notch performance, now accessible at Nysaa. Developed in collaboration with Nykaa, India’s leading beauty and fashion destination, Kay Beauty has rapidly emerged as one of the nation’s fastest-growing celebrity beauty labels.
Kay Beauty was conceived with the aim of delivering top-tier products that seamlessly merge glamour with skincare, promoting beauty as a guilt-free indulgence. Offering a comprehensive range of beauty essentials across key makeup categories including lips, eyes, face, and nails, the collection epitomizes luxury through its exquisite packaging and cutting-edge formulations.
Underlying the brand’s ethos, encapsulated in the hashtag #ItsKayToBeYou, Katrina assures consumers a Kay Beauty experience tailored to suit individual preferences. Embracing inclusivity, the brand provides a welcoming environment, encouraging individuals to embrace their authentic selves while fostering a culture of acceptance, self-love, and empowerment. In a span of just over four years, Kay Beauty has achieved remarkable success, boasting a gross margin value of INR 1.5 billion. Embraced nationwide, from bustling metropolitan cities to Tier 2 & 3 markets, it caters to makeup enthusiasts from diverse backgrounds. With a strong presence across online and offline platforms, Kay Beauty products fly off the shelves in over 300 stores, with online orders fulfilled in more than 1,600 cities throughout India, solidifying its status as a formidable beauty brand.
Speaking about the launch, Katrina Kaif, Co-Founder of Kay Beauty, expressed her delight, stating, “It brings me immense joy to finally introduce Kay Beauty to the UAE. It has always been my vision to expand Kay Beauty globally and provide customers from different parts of the world with the opportunity to experience our products firsthand. The brand’s expansion into the GCC region allows us to tap into a market that has a strong passion for both beauty and Indian cinema. Launching Kay Beauty in the region through an omnichannel retail approach is a strategic move for us. The GCC region welcomes individuals from diverse ethnicities, genders, and age groups, and Kay Beauty’s core philosophy is to cater to all skin tones while staying true to the promise of #makeupthatcares.”
Expressing her excitement, Adwaita Nayar, Co-Founder of Nykaa and CEO of Nykaa Fashion, remarked, “I am thrilled to announce the arrival of Kay Beauty in the GCC region in collaboration with omnichannel retailer Nysaa. Kay Beauty has made significant strides in India with its innovative and inclusive products, resonating deeply with consumers from all walks of life. With the GCC region emerging as a hub for beauty enthusiasts eager to explore and try new products, we are excited to venture into this market.”
With an extensive range of makeup products, Kay Beauty offers essentials that every makeup enthusiast should have in their collection. Launching with over 60+ SKUs across the lips and face range and approximately 30+ SKUs for nails and eyes, Kay Beauty aims to be the ultimate destination for all shades and colors needed to perfect any makeup look. Whether it’s finding the right foundation shade, experimenting with highly pigmented eyeshadows, crème blushes, matte lipsticks, or colored eye pencils, Kay Beauty’s collection provides a comprehensive lineup of products to help you stay ahead of beauty trends while feeling fresh and fabulous!