NOOE Shark Tank India Season4 Episode3 Pitch1
NOOE is a premium lifestyle accessories brand that appeared on Shark Tank India Season 4 Episode 3. Their product range includes desk sets, everyday essentials, and stationery. The brand focuses on minimal Scandinavian design, using high-quality materials, and sustainability. The founders asked for ₹50 lakhs for 1% equity in the company, valuing the business at ₹50 Crores.
NOOE launched its first collection, CONFIG01 DESK SETUP, which includes five products. The collection won a Red Dot Design Award, which the founders compared to an Oscar for design. The company has shipped products to over 40 countries and is available in offline stores across 9 countries. They even sell their products in Harrods, London’s famous retail store.
NOOE designs all their products in-house and uses premium materials like Munken paper, imported from Sweden. Munken paper is known for being one of the most sustainable papers in the world. Their diary, which opens flat for easy writing, is priced at ₹1,500, and their Blade Alu pen is sold for ₹3,500.
| Release Date | 8 January 2025 |
| Founder | Piyush Suri & Neetica Prashant Pande |
| Business | Everyday Essentials |
| Ask | ₹50 Lakhs for 1% Equity |
| Valuation/ Networth | ₹50 Crores |
| Funding | ₹5 Crores for 51% Equity |
| Sharks | Peyush Bansal |
| Episode | 3 |
NOOE Financials during Shark Tank India?
Piyush Suri owns 55% of NOOE, Neetica holds 11%, ESOP and early employees have 6%, 11% is with his ex-partner, and the rest is owned by angel investors, friends, and family. The company has raised ₹3 Crores in capital so far.
NOOE’s products are priced as follows: their laptop sleeve costs ₹3,400, the Bento box is priced at ₹11,000, the ease keyboard palm rest costs ₹2,499, and laptop bags are priced at ₹4,500. The CONFIG01 DESK SETUP is sold for ₹15,000, and the CONFIG02 DESK SETUP costs ₹17,000. The founders shared that they sell the CONFIG01 DESK SETUP at Harrods for ₹40,000.
The company typically receives purchase orders of ₹5-10 Lakhs every 3-4 months. Their products are made in India and China. NOOE started generating revenue in FY22-23, earning ₹1.3 Crores in their first financial year, followed by ₹2.7 Crores in FY23-24. By September 2024, they had made ₹1.5 Crores in revenue for FY24-25 and expect to reach around ₹6 Crores by the end of the year.
70% of NOOE’s revenue comes from India, and the remaining 30% is from exports. The founders mentioned that last year, most of their revenue came from exports, with a 60-40 split. Their gross margin is 40%. In their first year, the company lost ₹50 Lakhs, followed by ₹1.4 Crores in losses in FY23-24. By September 2024, they had already lost ₹50 Lakhs in FY24-25.
60% of the company’s revenue comes from B2B channels, 15% from marketplaces like Amazon, and the rest from their own website. They have a minimum order quantity (MOQ) requirement of 1,000 units per product, which must be paid for in advance. Currently, they have ₹2.7 Crores worth of inventory at sale price. They have ₹22 Lakhs in their bank, so their runway is very short, and the business also has ₹1.2 Crores in debt.
NOOE Shark Tank India Deals Discussion:
The founders are currently raising ₹8.5 Crores but haven’t received any commitments yet. Anupam mentioned that the product isn’t a good fit for the market because the founders are spreading themselves too thin and not focusing.
Kunal was the first shark to leave, saying there were too many challenges and the gross margin was too low. Vineeta also went out because she felt it wasn’t the right investment for her. Anupam went out as well, citing that the founders needed to refocus.
Aman made the first offer of ₹3 Crores for 50% of the company, with a condition that 20% of the remaining equity would go to Piyush, 20% to Neetica, and the rest would be an ESOP pool. Peyush made the same offer, but instead of 50%, he asked for 51% of the company. Piyush didn’t want to give up the controlling stake, so Aman changed his offer to ₹2 Crores for 30% of the company, valuing NOOE at ₹6.67 Crores.
The founders took some time to think and then told Peyush they wouldn’t give away the controlling stake. They countered Aman with ₹5 Crores for 20% equity in the company. Aman refused to change his offer. The founders then asked if Peyush would increase his offer for 51% equity, and he agreed to put in ₹5 Crores. The founders accepted Peyush’s offer.
Founder of NOOE
Piyush Suri and Neetica Prashant Pande are the founders of NOOE. Piyush is an engineer and has worked in New York. He was also closely involved with CRED in his previous venture. Neetica graduated in 2018 as an industrial designer. She has spent most of her career in Copenhagen, Denmark, working with well-known design studios and prestigious clients. Neetica’s first collection, a portable lamp designed for Norman Copenhagen, sold out in just 3 days, despite having over 1.5 lakh pieces.
GO ZERO Shark Tank India Season4 Episode3 Pitch2
Go Zero is an Indian startup that launched in 2022 and appeared on Shark Tank India Season 4, Episode 2. It is a zero-sugar ice cream and dessert brand with over 30 flavours across 8 categories. The founder asked for an investment of ₹1 Crore for 1% equity, valuing the company at ₹100 Crores.
The most popular flavour of Go Zero is Belgian dark chocolate. The company uses a special sugar replacement blend to make all its products, which also makes them 50% lower in calories than regular ice cream.
Go Zero earns 70% of its revenue from quick commerce. In just two years, the brand has become India’s number 1 guilt-free ice cream brand. The founder shared that their unique selling point is being the only 100% zero sugar ice cream brand. The company holds a 30-40% share in the guilt-free ice cream market, which is growing twice as fast as the regular ice cream market.
| Release Date | 8 January 2025 |
| Founder | Kiran Jayant Shah |
| Business | Ice Cream |
| Ask | ₹1 Crore for 1% Equity |
| Valuation/ Networth | ₹100 Crores |
| Funding | ₹1 Crore for 1.5% Equity |
| Sharks | Aman Gupta |
| Episode | 3 |
GO ZERO Financials during Shark Tank India?
Go Zero’s founder explained that the ice cream market has three main segments. The first is the mass market, where brands are priced below ₹40. The second is the mass premium market, which ranges from ₹80 to ₹120, and Go Zero falls into this category. The third segment is premium brands priced above ₹120.
Launched in July 2022, Go Zero made ₹2.5 Crores in its first financial year, followed by ₹11.1 Crores in FY23-24. By September 2024, they had made ₹15.1 Crores in revenue and are expecting to finish FY24-25 with ₹33 Crores in revenue. However, the company is currently experiencing a 15% loss at the EBITDA level.
Looking at unit economics, COGS (cost of goods sold) and transportation take up 30% of revenue, leaving a 70% gross margin. Mid-mile transportation and warehouse costs take another 20%, leaving them with a 50% CM1. They spend 55% on marketing and promotions, resulting in a -5% CM2. The company is projected to close the year with a -15% EBITDA.
The company earns ₹2 Crores in net revenue from quick commerce, but their gross sales are between ₹4.5 and ₹5 Crores. In the summer of 2024, they were spending 30% on marketing, but they have now reduced this to 21%. They hold a 70% market share in quick commerce within their category.
In January 2023, they raised their first funding round of ₹8.5 Crores, with a pre-money valuation of ₹25 Crores. Then, in January 2024, they raised ₹12 Crores in a second round from the same investors, with a pre-money valuation of ₹63 Crores, bringing the total post-money valuation to ₹75 Crores.
GO ZERO Shark Tank India Deals Discussion:
Vineeta made the first offer of ₹50 Lakhs for a 0.79% stake in the company, plus the rest as debt at 12% interest for 3 years. Anupam offered ₹2 Crores for 5% of the company, but with the condition that the founder needs to raise another round of at least ₹10 Crores. Kunal went out because of a conflict of interest with his other investment, and Peyush went out saying it could be hard to recover losses if things keep going the same way.
Aman also joined in and offered ₹1 Crore for 2% equity in the company. The founder countered with 1.5% for ₹1 Crore, and Aman accepted the counter. They agreed on a valuation of ₹66.67 Crores.
Founder of GO ZERO
Kiran Jayant Shah is the founder of Go Zero and is from Mumbai, India. His family has been running an ice cream business for 50 years, and Kiran joined the business in 2014. Since then, he has grown it from one store to 100 stores.
His family’s business, Apsara Ice Creams, has been operating since 1971. Kiran graduated with a degree in electronics engineering from Bombay University and earned an MBA from IIM Lucknow in 2011.
Curve Electric Shark Tank India Season4 Episode3 Pitch3
Curve Electric is the first public E-bike sharing system in Jammu and Kashmir. The company appeared on Season 4, Episode 3 of Shark Tank India. Since starting in 2023, Curve Electric has helped prevent 145 metric tons of CO2 emissions, which is like planting 7,200 trees. The founders asked for an investment of ₹50 Lakhs for 5% of the company, valuing it at ₹10 Crores.
Curve Electric has successfully tested its service in Srinagar and Ganderbal. The company plans to expand to 10 more cities in the Himalayan region. They also aim to partner with 20 universities to promote green energy.
Curve Electric has 11 docking stations in Srinagar. What makes the company unique is that its front end is manual, with stations operated by staff, while the back end is tech-driven. To rent an E-bike, a rider must provide their ID and phone number, then enter an OTP to register. After that, they select an E-bike and can ride it to any docking station. The payment is made after the ride.
The company uses geofencing, which sends an alert if an E-bike leaves the designated area. The founders mentioned that in the past two years, there have been no thefts or vandalism. They currently have a fleet of 150 bikes and have completed 55,000 rides. The bikes are also designed in-house to meet the specific needs of Jammu & Kashmir’s terrain.
| Release Date | 8 January 2025 |
| Founder | Zubair Ahmed Bhat & Sheikh Yameen |
| Business | E-Bike Rental |
| Ask | ₹50 Lakhs for 5% Equity |
| Valuation/ Networth | ₹10 Crores |
| Funding | No Deal |
| Sharks | No Deal |
| Episode | 3 |
Curve Electric Financials during Shark Tank India?
Yameen owns 57% of Curve Electric, Zubair owns 33%, incubators have 4%, and 6% is with angel investors who were part of the recent funding round. The company raised ₹50 Lakhs in October 2024 during their pre-seed round, valuing the business at ₹8.5 Crores.
Curve Electric charges ₹1.5 per minute for their e-bikes. In their first year (FY22-23), they made ₹4.5 Lakhs in revenue with 55 bikes, but ended the year with zero EBITDA. In FY23-24, they increased their revenue to ₹21 Lakhs and made an EBITDA of ₹1.5 Lakhs. By October 2024, for FY24-25, they earned ₹29 Lakhs with an EBITDA of ₹4.5 Lakhs. They expect to reach ₹60 Lakhs in revenue by the end of the year.
Each bike costs the company ₹30,000, including GPS, and it takes 4 years to pay back the cost of each bike. However, if the company’s EBITDA improves to 25-30%, the payback period could reduce to 2 years. The battery lasts for 1,500 cycles and will need replacing after 5 years.
On average, each ride generates ₹97 for Curve Electric. The maintenance and service costs per bike are ₹12.5, on-ground salaries and expenses total ₹29, leaving them with a gross profit of ₹55.5 per bike. After covering core team expenses of ₹24 and variable costs like server fees of ₹16.5, the company has an EBITDA of ₹15 per bike. Each bike earns an average of ₹4,000 per month.
Curve Electric Shark Tank India Deals Discussion:
Aman decided to go out because he felt the market was too small. Vineeta also went out because she found the revenue model too complicated. Kunal agreed with the same concerns, so he went out too, but he told the entrepreneurs to stay in touch as he might reconsider after seeing their progress for a while.
Anupam felt that the business would face challenges in scaling due to its reliance on manpower, so he also went out. Peyush liked the entrepreneur but couldn’t see how he would make money from the business, so he decided to go out as well. In the end, Curve Electric left the show without a deal.
Founder of Curve Electric
Zubair Ahmed Bhat and Sheikh Yameen founded Curve Electric. They are childhood friends from Sri Nagar, Jammu and Kashmir. Zubair has an MBA in finance.
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